Elaine Park
ACD/Art Director
I'm a visually trained creative who loves to shape experiences. I'm fascinated by technology and the way it keeps changing how we live and express ourselves. I think creatives today are so lucky to live in a world where the frontier keeps getting bigger.
Currently I lead creative duties on two accounts. I report directly to the ECD, who provides me with some guidance and supervision, but mostly with trust.
At any given time I manage a team of 6-9 people, including designers, art directors and senior writers. I work closely with them and with my counterparts in strategy, UX, technology, client services and project management to keep our brands healthy & happy. Together we turn out a massive volume of work that includes videos, social media initiatives, display campaigns, digital experiences, traditional printed materials and complicated dot coms.
I love a challenge. I am proud to be part of a team that is known for turning difficult accounts around into healthy, growing ones.
Before settling into this role, I worked closely with a GCD to create series of 10 documentary videos for educating the public about counterfeit drugs. The campaign was mentioned on hundreds of local and national news outlets and reached an estimated 200+ million views, with the Youtube channel receiving over 1 million views in the first 4 months of the campaign.
Over the years I've helped grow accounts and win new business. A big part of it is the luck of finding myself on great teams. I love collaborating with smart, talented people, and I love helping smart, talented people shine. In fact, the one thing I want most out of my professional life is to be constantly surrounded by people who are smarter and more talented than me.
If you are, please get in touch!
I am always interested in knowing more.
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